Process

While desktop publishing has made the digital tools of graphic design readily accessible, professionals in the field offer expertise not available in a suite of software. While trained in the formal elements of design and typography, print designers also need to know their stuff when it comes to paper types and weights, color matching systems, presses and press checks, and scanning and resolution. Similarly, web work requires an understanding of web standards and technological trends, and the ability to design within those parameters at a cost-effective quotient. Please browse through these images for a glimpse into our design process.

 

Finished Catalog

Upon completion, the final product is ready for distribution. In this case, the VENT catalog is sent from Asia via cargo ship to the port of San Francisco. There it is cleared through customs and trucked to a mail house, where each copy is polybagged and mailed.

• Welcome
• Philosophy
• Projects
• Process
• Company
• Contact